https://www.nicolegrimshaw.com/work daily 1.0 2025-02-26 https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1551753312512-NZMQWGYP7X0HKQ946EFQ/Screen+Shot+2019-03-05+at+10.05.46+AM.png Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1552060342333-EKMCH411G44Q56BHKBDJ/renees-cupcake-header.jpg Work - Renée's: Change The Way You See Salad To get new consumers to try Renée's Gourmet Dressings at a premium price, we urged them to look at salad in a new way. Using a visual twist, we positioned Renée’s as the transformative ingredient, making people look twice, and think twice, about Renées. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1552108852054-RHMC7R7T3JW07IKKM93P/kpb-header.jpg Work - Kraft Peanut Butter: Versatility Kraft Peanut Butter is more than just a spread on toast and we wanted to show the variety of ways it can be enjoyed by parents and kids alike. We wanted to bring people together with recipes for every occasion. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1552108822808-IN5J9ZJ0ATA15V5YQUU5/fido-header.jpg Work - Fido: LG G5 Introducing the new LG G5 phone. Offering new technology and helping you make the most out of now. Bringing the exclusivity of the phone launch to Fido, we wanted to show the consumer how great technology could be served at a great price. Phones keep us connected and keeping on top of the newest innovation, we wanted to show the consumer the benefits of a new phone or upgrade. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1552278061152-YR9CY4SXTPQ5NBHGYLJV/headerimagesbroth.jpg Work - Campbell's Broth Featuring Campbell’s popular broth flavours, we showcased the best recipes with quality ingredients in a series of videos. We were calling on those who love to cook and believe in quality products to serve the best, to those who matter most. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1591367507882-5DNR0YVUI0MQCK409KVA/act-2-622x418.jpg Work - AIDS Committee of Toronto (ACT) - Incognito Ads The incognito campaign developed banner ads encouraging people on Google Chrome’s Incognito mode to get anonymous testing for HIV. The ads were posted on target sites popularly visited using the search engine’s private browsing mode, which disables search history and the web cache, giving users increased privacy while searching for content online. Those who clicked on the ads were brought to a landing page listing all anonymous HIV testing clinics in Toronto. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1633702722112-P6K8XSCS5UWGYYVH3END/AY-1000-Print-Ad-Satellite-CMYK_FINALNoCrop.jpg Work - Acuity Brands - Powered by Canadians https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1634148148688-I9VXQ3J9STZTKG1BPSAV/madd-header.png Work - MADD: Flowers For Mom MADD Canada wanted to send an important message on Mother's Day. So, we put a MADD spin on stereotypical Mother’s Day ads. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1642096701019-4KZDLBS6T0DBP4IZDPBV/image-asset.jpeg Work - Tightra: Women Speak Up We wanted to show women they aren’t alone by empowering them to share their stories – yes, even the uncomfortable ones. We recorded a series of interviews with real people, featuring real emotions and real reactions. By bringing together a collection of their individual stories, we were able to show women watching they are not alone. https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1634147545147-F0ZPCLY7LSZI1QUG9ETA/birks-bridal-header.png Work - Birks Bridal - The Moment You Know https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1634147626542-2F030YMDJ7TU1Z7YMLCJ/birks-evergreen-header.png Work - Birks Jewellery - Evergreen Campaign https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1654566453862-A9U3G7VNN7JP9E1EG1L5/AUDI_HEADER.png Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1654565451327-09X06ULA1RQ6VB6FW0Q9/PCF_header.jpg Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1740433600624-P9A8S95SIJS748AV0NT5/vizibill-webpagedesign-header.jpg Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1740581030630-53SOS9Z76FRBEB68XL0U/mb-header.jpg Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1740593899704-G89TFLQQANITDKJUP3CO/cp-secretsofdm.jpg Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1740433778569-0O47QME9TW322R9OSAZ0/Transit_Option+1B.jpg Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1740594347057-Z0AA08KSBG3I5YR53Q05/cp-smb-dm.jpg Work https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/1740599350852-UAYK71C4P7U8Y3VQCZNZ/407-dm.jpg Work https://www.nicolegrimshaw.com/about daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/5c7dd8244d546e4506f92718/75e8b9c7-0ce9-4719-bdbd-6b7b18eade72/me.jpg About - Hi! My name is Nicole Grimshaw, a senior art director and graphic designer from Toronto, Canada. In 2015, I graduated with a diploma in Advertising and Graphic Design from Humber College. I got a bad case of wanderlust several years ago, so I decided to travel across South East Asia and Australia for two years; an unforgettable experience. While in Toronto, I’ve had the pleasure to work with great agencies, great clients and on amazing projects. Now let’s do something great together!